About RIC

Started in 2015 and aiming to connect a billion readers, RIC is a transformative readership and leadership experience...
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ReadIndiaCelebration: A Journey From Knowledge To Knowing!

It is a journey to experience the process of growth called the "READ>THINK>ACT". Act till you know or make a difference! The goal of RIC is to encourage students and citizens of India and the rest of the world to read something new, diverse, and positive for 10 minutes every day. It is an established fact globally that diversity, gyan, and innovation drive economies and individual success. Reading diverse non-academic books, "self" and "situations" opens up the mind and leads to knowledge and diversity of thought, igniting imagination and self-awareness. Not reading is not a choice for a person who wants to be successful. Remember, Gyan (Knowledge + Knowing) and Dhyan are the essence of living. NO READING = NO KNOWLEDGE/SUCCESS, AND NO KNOWING = NO INSIGHT / INTELLIGENCE. *Reading 1000 books on swimming will mean nothing until you get in the water. Knowledge alone, without knowing, will drown you! Even the person who has read the most about honey will need to taste it to know it. The power comes from knowing! Knowing is the door to insight and intelligence, and intelligence is the way to self-evolution.

Come and join the RIC movement on this journey from Reading Books > Reading Self > Knowing Self > Leading Self > Leading Others...


RIC in a nutshell:

Experience the journey from reading (knowledge) to intelligence (think & act till you know or make a difference)...

Student Categories:

1. Category 1 – 3rd to 5th Class

2. Category 2 – 6th to 9th Class

3. Category 3 – 10th to 12th Class

4. Category 4 – Undergraduate & Graduates

5. Category 5 – Citizens (no age limit)


Participation (In 3 simple steps):

1. Register on www.readindia.info

2. Read any non-academic book, story, situation, or entity in existence, personal experience or research a topic

3. Submit 1 document & 1 video file online (Round#1)

  a. Document (with 2 sections) of A4 size with learning/key message from the book, story, experience, or views on the topic (Top half of the page) + Propose an innovative solution to any school, college, social, community, regional, global, or humanitarian problem of your choice (Bottom half of the page)

  b. Video (2 mins summarizing the key message or learning or findings from the story/book/views on topic) staring with a self-introduction


*Round#1: A total of 25 to 100 students from each of the 4 categories make their way to Round#2 based on the video and document evaluations from online submissions

*Round#2 (Face2Face Online Screening):

1. Participants are asked to prepare on any 5 - 25 non-academic/social topics (They may choose from the proposed list on the website under Initiatives/RIC2022 or of their own preference.)

2. Round# 2 consists of the topic and the question segment

  a. Each participant must speak on 2 topics (3 minutes each)

  i. Topic#1: Is a participant’s choice

  ii. Topic#2: Is the judge’s choice

  iii. Question segment: Judges will give each participant a problem/a social/community situation asking them for solutions

  b. A total of 5 – 10 participants make it to the grand finale

*Grand Finale/Round#3 (Assignments & Finale)

a. Assignments

  i. Week#1/Assignment#1 – Identify your top weakness and overcome it

  - Create a 2-minute video with a self-introduction and share the details i.e., what is the weakness, how you have overcome that weakness + benefits, and submit the video online

  ii. Week#2/Assignment#2 – Identify your top strength and prepare a roadmap to success/goal/aspiration/future direction

  - Create a 2-minute video with a self-introduction and share the details i.e., what is the top strength, how you plan to achieve success/goal/pursue the aspiration of your life using your strength and submit the video online

b. Finale (category-wise)

i. Finale details shall be announced at the end of the assignments (*Only those who submit assignments are eligible for the finale round)

ii. A winner & a runner-up shall be declared based on the grand finale group event from each of the 4 student categories

*Winner in each category gets a laptop while the runner-up gets a tablet + Certificates for All



Reading is the gateway to transformation. Reading is fun, fashion, and fruition for the mind. Read diverse non-academic books to experience how reading initiates a person into KNOWLEDGE, INDEPENDENT THINKING & KNOWING "SELF".

Read, Think, Act is the simplest process for success & wellness:

Read, Think, Act (New & Positive) are the 3 essential factors for reaching one's true potential. Read India Celebration aims to empower the READ, THINK, ACT process in participants.

1. READ (focuses on 3 R's) i.e. Reading Non-Academic Books, Reading "Self", Reading Situations

2. THINK (Solutions) focuses on identifying 3 things that can be done for growth & wellness

3. ACT (Intelligently) focuses on doing/implementing those 3 things on a daily basis

The focus of RIC is to put the spotlight on the role of knowledge and independent thinking in the journey called success and the evolution of an individual. At the same time, draw the attention of people to the consequences of not following the READ, THINK, ACT process.

->Global research & studies tell us that..."ALL SUCCESSFUL PEOPLE ARE READERS AND INDEPENDENT THINKERS". ALL SUCCESSFUL PEOPLE TRY 'NEW' THINGS. That means...NOT READING SOMETHING 'NEW' IS FAILURE, NOT THINKING 'NEW' IS FAILURE, NOT DOING SOMETHING 'NEW' IS FAILURE. When a person tries anything 'NEW', there is always some learning, and where there is learning, there cannot be a failure!

Are "Knowledge and Independent Thinking" the essential nutrition and fashion quotients for the being (Body, Mind, Energy + Beyond)?

The answer is a big 'YES'. Knowledge and creativity are indeed nutrition and fashion for the whole being not just the mind. The connection between readership, success and leadership is well established, world over. From a known we can get to the unknown, never the other way round. Reading books leads to Reading Self, Reading Self leads to Knowing Self (i.e. knowing our strengths, areas of improvements, happiness (what our heart wants to do) / interests, priorities etc.) and Knowing 'Self' is the basis to Leading 'Self' & Living Life!!

Human history is the greatest witness to the destruction and violence caused by ignorant people & societies around the world. Unless we understand that our ignorance is our worst enemy, growth complemented by harmony is not possible. If we do not remember and learn the lessons from our history, the world can never be progressively harmonious.

The consequence of not having knowledge about 'Self' and inability to think independent can be very detrimental to the society and the planet at large. Human greed knows no bounds and under the garb of exploration, exploitation will continue without the knowledge of 'SELF'. Though technological advancements will continue at a rapid pace, conflict and strife will also grow exponentially without independent thinkers. Remember, ignorant people, ignorant societies and ignorant leaders pose the greatest threat to the well being of the planet.

Reading is an experience & books are your never failing friends (Sudha Murthy, Author & Philanthropist)

Knowledge for a living is like what food means to be alive (RIC)

The most basic and profound process for growth and evolution is to READ > THINK > ACT  (RIC)

Education that cannot enable independent thinking is devoid of something fundamental (RIC)

Creativity is the essence of life, and awareness is its manifestation! (RIC)

People who don't read, think, or do anything new are inadvertently preparing for failure (RIC)

A nation that does not read, think, and act independently can never be progressive & harmonious! (RIC)

India has seen the green revolution, India has seen the white revolution, and now is the time for a knowledge revolution (RIC)

Path & Vision of RIC



Reading Books > Reading Self > Knowing Self > Leading Self

Create awareness about the role of Practical Reading and Independent Thinking for attaining one's full potential.

*All successful people and leaders in the world are "Readers & Solution Thinkers"


Transition from a Shikshit society to Vidyavan/Knowledge based culture (i.e., Enable 100 crore readers & problem solvers by 2025).

Understanding is the key differentiator while knowing the difference between 'beliefs' and 'thinking' paves the way.

*Only the intelligent know the unintelligent side in self...

*Only the wise know the ignorant side in self!

Suggested Books

Below is a random suggestion/list; no particular order is prescribed! * RIC shall not share the links to eBooks for the below list.

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